Although Eric Ethridge is a newcomer, his brand started to gain serious momentum after the release of a series of orchestra country-pop music videos in January 2015 one of which garnered him a mention in Rolling Stone Magazine. Subsequently his social media presence enjoyed a drastic increase with over 250,000 Youtube hits and an increase to over 1400 YouTube subscribers. In August of 2015 Eric was the runner-up in the Boots and Hearts emerging artist showcase, and has since had continued interest from both American and Canadian record labels, and is now one of the newest additions to the Feldman's Agency Roster. In early 2016 Eric was selected by a panel of industry professionals from across Canada to be one of the top 6 finalist for the CCMA Discovery Program. Eric is currently working with several producers: Jeff Coplan (Love & Theft, Tim Hicks, Black Jack Billy) , Todd Clarke (Phillip Phillips, Autumn Hill, Madeline Merlo), and Brian Howes (Nickelback, Keith Urban, and Chris Daughtry, Hinder) to develop his sound for his debut EP to be released in Early 2017.