Corporate Events & Brand Integration

Pairing an artist with the right brand is like pairing a meal with the right wine. Both are fine on their own, but together they produce a combination you couldn`t have ever dreamed of. These partnerships can produce significant dividends for both parties, allowing artists to share their work with larger audiences while participating in one-of-a-kind events and campaigns. On the flip side, businesses tap into the artist’s brand and fan equity to promote their company and products.

Perfectly pairing hot acts with businesses

TFA matches world-renowned brands with the artists that reflect their core values and match their goals. We’ve been credited with the development and execution of countless innovative campaigns that have successfully met corporate objectives and have created corporate events that left a lasting impression. TFA believes that creating mutually beneficial partnerships between artists and businesses can help to organically promote products while creating deep and long-lasting customer relationships.

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CASE STUDIES





Molson Canadian Live at the Lake

Molson Canadian has a long history with music and, in that tradition, they planned a massive outdoor concert in an undisclosed Canadian location. In an effort to drive beer sales, Molson Canadian partnered with bars and retailers across the country to provide contest winners exclusive access to the event. Molson Canadian needed the right act to anchor the huge outdoor concert. + MORE




Canadian Pacific Holiday Train

In 1999, Canadian Pacific Railway developed a holiday fundraiser for food banks in Canada and the US that benefit the communities in which they operate. A few years into the CP Holiday Train campaign, Canadian Pacific identified a need for assistance with talent programming, procurement and buying. + MORE