JANUARY 25 2017
Halifax band Neon Dreams now shines brightly in the spotlight, as they rapidly write one of the most compelling success stories by a fully independent Canadian act in quite some time.
Their fresh take on electronic pop combines EDM with live instrumentation, and that is proving an irresistible combination.
Their breakthrough track, "Marching Bands," is a collaboration with Kardinal Offishall that has become a bonafide crossover hit, while another track, "Beat Of Your Heart," has quickly earned almost a million Spotify streams.
To get an update on the fast-moving world of Neon Dreams, FYI contacted manager Daryl Flood, of Surefire Entertainment. He tells us that “we are hoping to continue the momentum of "Marching Bands" with the release of another single off our EP titled "Find A Way." So far the response from radio and industry insiders has been very positive.”
Flood explains: “It`s hard to predict a timeline for a new project until we see how far our EP can take us, but the guys are writing new music everyday.
“After spending four months on the road promoting and touring their first single, they were eager to get back in the studio. Charting top 20 in Canada has put them on the radar and given them a lot of writing opportunities. They just finished an amazing track with Trevor Guthrie and have sessions lined up with other established writers.
"We are taking the next couple months off to focus on writing sessions and label meetings. We will be touring Ontario in March to surround the Junos, plus we have half a dozen festivals booked this spring and summer. We signed with CAA in the US and will be touring there in the near future."
The loud buzz surrounding Neon Dreams isn`t confined to Canada, says Flood. "The reach that online streaming has given `Marching Bands` is amazing and we constantly get new inquiries from record labels and imprints all over the world. Currently we are talking to labels in Canada, Australia, France, UK, and traveling to LA for meetings in a couple weeks."
A crucial component in the group`s success story has been their status as one of the three winners of the 2016 Allan Slaight JUNO Master Class, Canada’s premiere artist development program.
As well as bringing the band increased industry attention, the win has given Neon Dreams a serious injection of self-confidence, and has helped sharpen their skills. Part of their Master Class prize is a trip to Ottawa for the 2017 Juno Awards and a performance slot at JUNOfest.
One of the members of the Allan Slaight JUNO Master Class Super Jury was Kardinal Offishall, but Daryl Flood informs us that "`Marching Bands` was made in April 2016 - before we knew anything about Master Class."
In an earlier interview with FYI’s Jason Schneider, Neon Dreams DJ Corey LeRue explained that, “through connections we have made in the music world, we were able to get ‘Marching Bands’ into Kardinal Offishall’s hands.
“He loved the vibe that we created and the next step was to fly out to Toronto to meet with him at his office at Universal Music. We both shared the same vision of the song and passion to create a great track that could be played all summer long.”