Discover New Twitter Features Just for Event Organizers
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Twitter’s Chief Product Manager, Dinkar Jain, announced in February that the social media platform is introducing some exciting new features for event organizers: an events calendar, event insights, and event activation. This trio of new features will help advertisers target people interested in specific types of events, with drill-down insights into audience demographics.
The new features, specifically geared toward event organizers, will also give rich information about how last year’s event conversations played out on Twitter — so you can plan more effective Tweets this year.