ABOUT US

Jay was always driven towards a career in the entertainment industry. He studied business and marketing in his native city of Windsor while crossing the border into Motor City for his internship at Live Nation. He eventually made his way to Full Sail University in Florida where he earned a Bachelor of Science degree in Music Business in 2010. After completing his studies, Jay returned to Canada to join the TFA team in 2011 where he supported company president Jeff Craib. In 2015, Jay was promoted to agent. Jay now leads the Musicals and Plays department representing record-breaking productions such as Menopause The Musical, The Office, A Musical Parody and Potter Potter. Jay is also part of the Casino talent buying team working with prestigious venues such as Grey Eagle Casino Resort in Calgary and Casino Rama in Ontario. He also continues to represent an eclectic mix of platinum selling artists from Hilltop Hoods and Pop Evil to A Flock of Seagulls and Men Without Hats. Aside from being an agent, Jay is also a Porsche aficionado, Disney nut and Formula 1 fan.

Twenty-five year music industry veteran Jeff Craib has a career that spans hundreds of artists, thousands of shows and international recognition and respect from his peers.

As President of The Feldman Agency, Jeff’s enthusiasm has always stemmed from his work as an agent. Jeff’s vast industry knowledge, passion for artist development, keen eye for marketing and touring expertise gives him the advantage and ability to plan and execute any type of live event for any type of audience. What makes Jeff’s roster strong is its diversity. His dexterity for developing bands and artists of all genres and configurations has played a key role in shaping the sound of popular music for over 25 years. He continues to oversee the careers of such legendary talents as The Tragically Hip, Nelly Furtado, Paul Anka, Alessia Cara, and developing acts such as, Scott Helman and Mother Mother. Jeff has sat on the Board of Directors for CARAS, MusiCounts and ARHT Media.

Jen Bluestein is a creative and driven music professional with extensive knowledge and experience in live touring, festivals, merchandise, corporate events and special projects. Jen studied at the University of British Columbia then moved to New York to work at Paradigm before returning to Toronto to join the team at The Feldman Agency. In her position, Jen works directly with casinos and performing arts centres across the country, as well as with a variety of dynamic series including the Kee to Bala, Jackson-Triggs Niagara Estate Amphitheatre, First Canadian Place, Canadian Heritage Events and more. Jen also captains many of TFA’s special projects, a list highlighted by the inaugural concert at Tim Hortons Field in Hamilton, Molson Canadian’s Live at the Lake contest and lululemon’s SeaWheeze Sunset Festival. Jen is proud to have worked on such monumental tours as The Tragically Hip (Man Machine Poem Tour, Fully Completely Tour, Now For Plan A Tour) and Alessia Cara (Know-It-All Tour).

Since joining The Feldman Agency in 2011, Joel Baskin has developed a diverse, wide-ranging roster of artists. Throughout that time Baskin constantly adapted his services to meet their ongoing needs, an approach predicated by his desire to create custom built solutions for his artists and one Baskin has applied consistently over his thirteen plus years in the industry first as founder and president of The Pilot Agency, and now as Vice President at The Feldman Agency.

Founded in Ottawa in 2006, TPA swiftly became one of Canada’s fastest-growing boutique talent and event design agencies, offering services including booking, publicity, tour/business management and event design. After relocating to Toronto in 2009, Baskin continued to take on new projects with TPA before selling the company to The Feldman Agency in 2011.

With Feldman, Baskin works with a diverse group of emerging and established artists. Among them The Beaches, Three Days Grace, Tim Hicks, USS, James Barker Band, Jeremy Hotz, Jessica Mitchell and Letterkenny Live!

A key driver in Baskin’s success is the emphasis he places on treating every challenge presented by the changing climate of the music industry as an untapped resource for fresh growth, and actively searching out opportunities for his artists, or in their absence, creating those opportunities himself along with his team.

“The philosophy I have with my artists is to get them to the point where they’ve built their own hard-ticket value, and I maintain a small roster so I can take the time to find tailored solutions for them.”

Baskin recently obtained a Digital Marketing Management Certificate from the University of Toronto. “We often talk about the impact of social media and digital marketing, but I wanted to study that impact more closely, to better use those tools for our roster. The knowledge I’ve gained has allowed me the opportunity to adopt more current, cutting edge online strategies for artists.”

Joel Baskin sits on the board of directors for the Canadian Country Music Association and is the vice-chair of the Board. Joel is an accredited and participating member of CARAS, CCMA, IEBA, and CMA.

Jordan Powley is no stranger to the music industry. The Cobourg, Ontario native began his career in high school independently organizing and promoting nearly a hundred concerts until the time he graduated Music Industry Arts at Fanshawe College. With his diploma in hand, he spent his first few years out of school working at a record label, a brand partnerships agency, and talent-buying/merchandise company, before making his way to The Feldman Agency nearly a decade later. Jordan has become an active part of the North American clubs booking team, to book tours for acts including Big Wreck, Mother Mother, Tokyo Police Club, PUP, Lord Huron, The Coathangers, Orville Peck, Jeremy Dutcher, and the rest of the Feldman Agency roster.

As an avid concertgoer and music listener, Josie was always intrigued by a career in music. A graduate of Durham College’s Entertainment Administration program, Josie got her start in the industry with the operations team at MapleMusic.com where she worked on various projects including VIP programs for Canadian touring musicians. After eight years at Maple, Josie decided she needed a change and joined The Feldman Agency in 2014. During her time at TFA, she’s been working closely with Sr. VP Tom Kemp to develop the careers of The Glorious Sons, Charlotte Cardin, Ria Mae, and more. In 2018, she was named TFA’s Sr. Coordinator where she oversees the implementation of new policies and procedures within the company, administrative training, and shares her wealth of knowledge with new staff.

Kathleen has always been passionate about live music, cutting her teeth in Halifax booking shows for Dalhousie University. Since then, she has gained invaluable experience working directly with TFA President Jeff Craib on high-profile acts like Barenaked Ladies, Alessia Cara, and Scott Helman. Today as an agent she is responsible for theatre touring in Ontario and on the East Coast as well as international Campus bookings. While digging into these important aspects of the business she is developing her own roster of emerging talent.
During the pandemic, Kathleen gained external experience working in the Recreational Cannabis Industry as a lead salesperson for the top publicly traded licensed producer, Canopy Growth Corporation, extending brands like Tweed, 7Acres, and Ace Valley.
As Agent/ Managing Director at TFA, Kathleen works on internal staff development and is a contributing member of the management team, furthering the company`s future success.

TFA Marketing Manager

Olivia has always enjoyed the challenges and intricacies of the music industry. Before making TFA her professional home, she spent time working for a publicist, an international production company and a local promoter. She even delved into the London, Ontario nightclub scene while studying at the University of Western Ontario. Olivia has been with TFA for more than 20 years. In 1998, she joined the team as a Junior Coordinator in the Toronto office, and since that time has continually expanded her knowledge and expertise which led to increased responsibilities and roles. In 2019 she was named TFA`s Vice President, Operations where she manages special events and projects, develops national tours and oversees all aspects of administration out of TFA’s Toronto office. Olivia has worked on a variety of marquee projects, in conjunction with TFA President Jeff Craib, including the One Night Live™ fundraiser concerts at Air Canada Centre for Sunnybrook Foundation, the events surrounding the Canadian Football League’s 100th Grey Cup game, introduction of integrated mixed martial arts in Ontario with MFC 29: Conquer at The Colosseum at Caesars Windsor and producing the ONtour Concert series summer 2017, celebrating Ontario`s 150th on behalf of the Ministry of Tourism, Culture & Sport. Olivia has worked with some of Canada’s most notable artists including Amanda Marshall, Bryan Adams, Burton Cummings, David Foster, David Wilcox, Finger Eleven, Holly Cole, I Mother Earth, Jann Arden, Johnny Reid, Kim Mitchell, Meghan Patrick, Michael Bublé, The Offspring, Our Lady Peace, Sarah McLachlan, Simple Plan, Sloan, and Tom Cochrane.

Tom Kemp was looking for direction after graduating from Dalhousie University with his Bachelor of Arts degree. After a well-timed offer to help his good friend, Ian Thornley, load gear on a few club dates, Tom realized his love of music was opening the door to his new career. Since then, Tom has done stints as Big Wreck`s tour manager, A&R and Promotions at Shoreline Records and the Management Assistant to the President at Motorjam Records. In 1998, Tom joined the team at The Feldman Agency. Since then, Tom has dedicated his energies to supporting and building the careers of musicians at every stage of their careers including Alvvays, Daniel Caesar, Coleman Hell, Ria Mae, Steven Page, Joel Plaskett, Classified, Charlotte Cardin, The Glorious Sons and Magic!, to name just a few. Tom Kemp was recognized for his contribution to the success at The Feldman Agency by being named the Senior Vice President. When he’s not working, Tom is an avid runner.

Watch Tom Kemp`s interview with Crescendo here

Jane always had a passion for music and entertainment. In her high school years she spent the majority of her spare time at concerts, daydreaming of what life was like behind the stage. So after a few years working in Whistler, BC when the opportunity to become the receptionist at TFA came her way in 1992, she jumped at the chance. While at her post at the front desk in TFA’s Vancouver office, Jane absorbed every detail of the business that she could. She worked her way up in the company, eventually landing her current gig as Agent where she works with clients like Brent Butt and Spirit of the West. As well as working with her roster of clients, Jane utilizes her long-standing relationships in the Canadian music industry to program talent at several Canadian casinos. Jane sometimes suffers from wanderlust, grabbing her friends and family to travel whenever possible. Palm Springs, California, Europe and her home province of British Columbia are among her favourite destinations.

Cutting his teeth in the music industry in a variety of roles in Edmonton, Alberta, Rob has ultimately found the greatest satisfaction in his work as an Agent, joining TFA in 2005. Working with both developing acts and artists whose stories span decades, Rob has helped them build and elevate long-lasting careers. His musical volunteer work includes his role as a producer of Keithmas, which has raised over $100 000 to date for the Vancouver Food Bank. He also enjoys writing about himself in the third person.