Nonso Amadi
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EPK
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Beginning his musical career while studying in Nigeria at Covenant University and then Swansea University in the UK. Nonso transformed into a sonic-globetrotter after his move to Canada - leading him to fuse the soul & rhythm of African music with modern soft textures of R&B. With an affinity for contemporary R&B, Nonso developed a desire to explore North America and Africa in equal parts – citing Toronto-native Drake`s genre-hopping capability as an inspiration for his own creative fluidity. Amadi`s music is powered by borderless infusions and intention. "I really loved Mary J Blige, Brandy, Wyclef Jean, Paul Play. I love R&B because it`s slow enough to allow you to feel," he says of his early experiences with the artform. Nonso`s refreshingly honest yet tranquil approach to music has allowed the likes of Juls, Santi, and Odunsi The Engine — the latter of whom he collaborated with on the War EP` — to entrench his arrival across Nigeria and the continent at large across the late ‘10`s. With over 100,000+ million streams across platforms, Nonso Amadi refuses to be the typical straight A-student stereotype. Instead, he stands tall as a constantly evolving, textured lyricist able to translate Alte, Afro-fusion and hip-hop into his R&B-canvassed approach to storytelling, best represented on his last EP Free (2019), which features Afrobeats heavyweights Simi and Mr Eazi. Spontaneously, after the Free EP in 2019 and a rising trajectory, Nonso made the conscious decision to step away from social media and paused the release of music — all to take a deeper dive into his artistry and separate from noise and distraction. Unaware of the global pandemic looming, Amadi`s time to cleanse and create was stretched into a longer hiatus. Currently recording his debut album, with the support of Universal Music Canada, Def Jam Recordings, and an international team — the now 26- year-old, Nonso Amadi is determined to shed even more of his creative-skin. "I want listeners to hear this next project and know who I am and what I`ve gone through." Nonso made a triumphant return with his new single "Foreigner" which received a warm welcome from the likes of COMPLEX, BET, Billboard and more. Since then, the song has continued to become a soundtrack for the summer while beginning to enjoy real radio love around the world. Nonso Amadi`s second single "Different" ft. Majid Jordan (OVO/Warner) has exploded out the gate aided in part by a beautiful video the guys shot in Lagos, Nigeria. With a third single "Eye to Eye", gaining traction, a few more releases ready to go, and the full support of UMC and Def Jam behind him - Nonso Amadi`s debut album is slated for Spring 2023.