OBJECTIVE

In the fall of 2023, TFA was approached by the Canadian Football League to help program talent for the 110th Grey Cup.

SOLUTION

TFA programmed and facilitated a variety of concerts across Ontario including an arena-level Halftime Show for Green Day, one of the world's best-selling rock bands. The event also featured notable performances from Faith Hill, Shaggy, Carrie Underwood, and Brian Kelley.

RESULT

The 110th Grey Cup achieved its highest viewership since 2019, drawing over 3.5 million viewers. Green Day's electrifying performance generated more than 5 million impressions across their own social media platforms, further amplifying the event's reach and impact.

IN THE MEDIA

Billboard Music

PARTNER