OBJECTIVE

Pur Sang Vodka, a premium vodka co-created by former mixed martial artist Georges St-Pierre, aimed to debut its brand at the 2024 Montreal Grand Prix.

SOLUTION

Pur Sang Vodka partnered with Maxim Grand Prix Party, aligning their premium brand with the most exclusive event of Grand Prix Weekend in Montreal. The highlight was a dedicated Pur Sang bar and appearances by Georges St-Pierre on the red carpet, where he also announced the party's headliner, French Montana.

RESULT

Pur Sang's presence at the event garnered significant media coverage and heightened brand recognition. Celebrities, athletes, and influencers in attendance savored Pur Sang Vodka's premium cocktails, solidifying its appeal among an influential audience.

IN THE MEDIA

Daily Hive

PARTNER