CMT Music Fest Brand intergration

In its inaugural year, CMT Music Fest brought an elevated music festival experience to South Western Ontario. Those in attendance were treated to performances from The Road Hammers, Meghan Patrick, Kira Isabella, The Brothers Osbourne, and Zac Brown Band. Along with a lineup of premiere country acts, CMT Music Fest brought an enjoyable experience to festival goers with their farm-to-table style ‘Market Lane’, where a number of food vendors, and local and corporate sponsors provided product sampling, hand crafted merchandise for sale, and world class food and drink options.
The Partnerships department worked alongside Corus Live Productions and some of Canada’s premiere brands to bring a multitude of interactive branded experiences to CMT Music Fest attendees. Activations like The Coors Banquet Saloon, The Jim Beam Make History Lounge, and Air Miles Stompin’ Grounds created memorable and shareable moments that not only achieved an immense number of interactions, but also heightened the overall festival experience for attendees.
Grossed more than $500,000 in sponsorship dollars. Sponsors collectively invested over $200,000 in production onsite, adding a great look to the festival site. Over 80% of the brands are interested in renewing their partnership for future CMT Music Fest events