Daniel Caesar at First Canadian Place

As part of the long-standing "In The Park" concert series at First Canadian Place, TFA orchestrated a surprise set from emerging Toronto R&B star Daniel Caesar. The performance came on the verge of a busy month for Caesar who soon after was featured in Apple Music`s "Up Next" series, made his debut television appearance on The Late Late Show with James Corden, and released his debut LP "Freudian".

WHAT WE DID

  • Worked closely with Brookfield Properties and First Canadian Place to select and secure a surprise performance from a significant up-and-coming artist designed to appeal to the demographics of the event
  • Consulted on marketing plan development and execution to ensure absolute secrecy
  • THE RESULT

    On July 27 2017, hundreds of fans and passersby spent their lunch hour with Daniel Caesar and were serenaded by a soulful and electrifying performance. The unique concert space located inside the Toronto PATH provided significant exposure to Caesar and offered fans the opportunity to get up close and personal in ways that would be possible nowhere else. With record breaking attendance, the event undoubtedly cemented Caesar`s position as one of the hottest acts to watch in 2017 and beyond.