Casestudy Regina Rocks | The Feldman Agency

Regina Rocks

We know a great music venue when we see one so when the city of Regina reached out to us about helping them open their new stadium, we were up to the challenge.

Regina’s Mosaic Stadium is one of only a handful of stadiums to have opened across the country in the last two decades. The city knew the value a significant new venue could bring so we had to launch it with a bang and have it recognized by the worldwide entertainment com-munity. We did just that.
The timeline was tight and the client needed a stellar lineup with a show-stopping headliner. The artist had to be currently active, available on our specific launch date, and be able to command the audience of a stadium show. There aren’t many artists who can check all of those boxes and sell the tickets to fill all those seats.

We went straight to the top first and didn’t have go any further. Thanks to our longstanding re-lationship, international sensation Bryan Adams headlined the concert on Saturday, May 27, 2017. And JUNO Award winners Johnny Reid and Our Lady Peace joined Adams to entertain crowds at the first-ever Mosaic Stadium concert too. The crowds roared.

We went straight to the top first and didn’t have go any further. Thanks to our longstanding re-lationship, international sensation Bryan Adams headlined the concert on Saturday, May 27, 2017. And JUNO Award winners Johnny Reid and Our Lady Peace joined Adams to entertain crowds at the first-ever Mosaic Stadium concert too. The crowds roared.

Overall, the event served as a test run too. The concert tested venue construction, operational plans and overall functionality of the stadium. Spectators had never been on both the playing field and the upper concourse levels at the same time and food and beverage plans were test-ed for the first time too. Check, check and check.

Thanks to our 42+ years in the entertainment industry, we were able to leverage our stellar rep-utation and draw on our expertise to produce an event to remember. The project benefited greatly from our ability to stay two steps ahead of our clients and vendors to ensure that their needs were always met swiftly. We were able to foster a truly cooperative environment, without which the launch may not have been achievable within the timeframe.

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