In 1993, Brookfield Properties partnered with TFA to launch what has become their long-standing concert series. Since then, more than 200 free concerts have been hosted in both indoor and outdoor spaces Toronto’s First Canadian Place. Staged on four different stages, both inside and out, these events have earned a reputation as being high-quality presentations with excellent production values and marketing support. Artists such as Burton Cummings, Jann Arden, Jesse Cook,The Tenors, Ron Sexsmith, Jill Barber, Francesco Yates, Scott Helman, The White Buffalo and Alvvays have participated. First Canadian Place has become the cornerstone of Arts Brookfield, which has developed similar programs in sister properties in New York City, Los Angeles, London and Sydney.