The 100th Grey Cup Festival launched in Toronto on November 17, 2012. Dubbed an “invitation to our nation,” the eight-day festival attracted 200,000 spectators, nearly half being from out-of-town. The festival included events throughout the city, including outdoor stages at Nathan Phillips Square, Yonge Dundas Square and Front Street, near the Rogers Centre. Live performances were also held at team parties at the Metro Toronto Convention Centre. The festival generated $133.1 million in economic activity in Ontario and was named "Canadian Sport Event of the Year for 2013" by the Canadian Sport Tourism Alliance.