Corporate Events & Brand Integration

RETURN TO EVENTS

Pairing an artist with the right brand is like pairing a meal with the right wine. Both are fine on their own, but together they produce a combination you couldn`t have ever dreamed of. These partnerships can produce significant dividends for both parties, allowing artists to share their work with larger audiences while participating in one-of-a-kind events and campaigns. On the flip side, businesses tap into the artist’s brand and fan equity to promote their company and products.

Perfectly pairing hot acts with businesses

TFA matches world-renowned brands with the artists that reflect their core values and match their goals. We’ve been credited with the development and execution of countless innovative campaigns that have successfully met corporate objectives and have created corporate events that left a lasting impression. TFA believes that creating mutually beneficial partnerships between artists and businesses can help to organically promote products while creating deep and long-lasting customer relationships.

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CASE STUDIES

Inaugural Concert at Tim Hortons Field

In 2012, the stadium that housed the CFL’s Hamilton Ti-Cats for 62 years was demolished to make way for a modern, multi-sport stadium. Intended to be home to the soccer events at the 2015 Pan Am & Parapan Am Games, construction on the stadium began the same year. In 2013, coffee chain giant Tim Hortons acquired the naming rights to the stadium. A marquee event was needed to celebrate the opening of Tim Hortons Field in 2014. + MORE

Daniel Caesar at First Canadian Place

As part of the long-standing "In The Park" concert series at First Canadian Place, TFA orchestrated a surprise set from emerging Toronto R&B star Daniel Caesar. The performance came on the verge of a busy month for Caesar who soon after was featured in Apple Music`s "Up Next" series, made his debut television appearance on The Late Late Show with James Corden, and released his debut LP "Freudian". + MORE