OBJECTIVE

Doritos approached TFA to find a comedian for their Super Bowl LVIII commercial in Canada.

SOLUTION

TFA identified Gerry Dee, a Canadian actor, stand-up comedian, and game show host, as the ideal fit for Doritos' "As Seen in Canada" campaign. The commercial aimed to give Canadian fans a glimpse of the iconic Super Bowl advertisements that typically air in the U.S.

RESULT

The partnership between Gerry Dee and Doritos successfully achieved its objective of entertaining and engaging Canadian audiences while promoting Doritos as a brand synonymous with fun and innovative marketing.

IN THE MEDIA

Newswire

PARTNER