OBJECTIVE

Feldman was tasked with curating a once in a lifetime experience for VIA Rail passengers, connecting the iconic Fairmont hotel chain, to Canada�s largest railway service through the power of music.

SOLUTION

Sarah McLachlan, one of the biggest names in Canadian music performed for an exclusive audience on a train ride from Ottawa to Toronto for Canada's 150th anniversary.

RESULT

The surprise appearance produced shareable content that created envy around the nation, and a lot of earned media buzz around the brands. The successful and unique experience was one to remember.

PARTNER