OBJECTIVE

Feldman was tasked with curating a once in a lifetime experience for VIA Rail passengers, connecting the iconic Fairmont hotel chain, to Canada's largest railway service through the power of music.

SOLUTION

Sarah McLachlan, one of the biggest names in Canadian music performed for an exclusive audience on a train ride from Ottawa to Toronto for Canada's 150th anniversary.

RESULT

The surprise appearance produced shareable content that created envy around the nation, and a lot of earned media buzz around the brands. The successful and unique experience was one to remember.

PARTNER