OBJECTIVE

Through a longstanding partnership with Paul Reed Smith (PRS) Guitars, TFA consulted the brand on identifying Canadian artists.

SOLUTION

PRS partnered with the acclaimed pop-rock band, The Beaches, specifically highlighting co-founding member and lead guitarist Kylie Miller. The connection was immediate; after an initial discussion, Kylie was provided with PRS's Frost Silver Sky and Sugar Moon Fiore models. These guitars quickly became indispensable to her during tours due to their exceptional tuning stability, durability, and premium craftsmanship.

RESULT

Kylie Miller has consistently played PRS Guitars during The Beaches' sold-out tours and performances, including their appearance on Jimmy Kimmel Live!, their opening act for The Rolling Stones at Levi's Stadium, and their performance in front of over 30,000 fans at Belgium's Rock Werchter festival. Her use of PRS guitars has significantly enhanced the brand's visibility and reputation among a global audience.

IN THE MEDIA

Spin   |   PRS

PARTNER