OBJECTIVE

Visible, an all-digital wireless carrier owned by Verizon, aimed to celebrate Singles Awareness Day by encouraging individuals to embrace their independence. They partnered with Maren Morris to release a cover of Billy Idol's "Dancing with Myself" as a tribute to singlehood. Visible sought to amplify their campaign by inviting additional artists to create their own unique renditions of the song.

SOLUTION

TFA identified Sofia Camara, a Portuguese-Canadian singer, songwriter, and multi-instrumentalist, as the perfect collaborator. Sofia responded to Maren Morris's cover by creating an emotional guitar ballad version of "Dancing with Myself," blending her distinctive style with the song's iconic melody.

RESULT

Sofia Camara's rendition resonated strongly with her dedicated fanbase on TikTok, reaching over 650,000 followers and contributing to the campaign's broader visibility.

IN THE MEDIA

TikTok

PARTNER